Fresh and Effective website design perth is a lot like a well-built home. It can look majestic on the outside but if it is not structurally sound and liveable, it will not be habitable. What I mean by this is that the quality of a website does not realy solely on how it looks, but rather its usability. Sure, you don’t want a dull looking website, but the main focus should be to More facilitate the needs of the all user, which usually includes the following:
Navigational – browsing your website
Information – seeking information about your product or service
Commercial / Transactional – looking to purchase from you
The first step to an effective web design is to understand your audience and their intent, and then determine how to design your website to cater for your users’ needs.
It is important to remember that all elements of web design are there to deliver content to the user, it should tell a story about the business, product or service. This article is going to look at the principles of an effective web design.
Colour, typography and images
The right balance of these many design principles can create a sleek and professional look for a website and help it stand out from your competitors. It is also vital to achieve well-balanced graphical components, because no matter how good your content is, no one will want to stay on the page if the visuals are jarring.
Those of you who know the term ‘colour psychology’ will no doubt be familiar with how colours affect mood. While it might seem logical to coat your page with the palette of your company logo, research suggests that this may be a bad thing. Vibrant and contrasting colours stimulate an emotional response, and are best used sparingly on ‘attention grabbers’ such as buttons and call to actions.
I am writing the first part of this in Comic Sans. Notice how distracting it is? Typography is very important for your online readers, and the best fonts to use are Sans Serif, Arial and Verdana. Font size is debatable, I generally go for a font size of 12, however in some cases, a font size of 16 can work well. It comes back to understanding your target audience and asking yourself what they would prefer, even better, ask a few customers personally.
White space (also called ‘negative space’) is the portion of a page left “empty”. It’s the space between graphics, margins, gutters, space between columns, space between lines of type or visuals.
It should not be considered merely ‘blank’ space — it is an important element of design. It enables the objects in it to exist at all. White space is all about the use of hierarchy. The hierarchy of information, be it type, colour or images.
A page without white space, crammed full of text or graphics, runs the risk of appearing busy, cluttered, and is typically difficult to read (people won’t even bother). This is why simple websites are scientifically better.
Enough white space makes a website look ‘clean’. While clean design is crucial to communicating a clear message, it doesn’t just mean less content. Clean design means a design that makes the best use of the space it is in. To make a clean design, you have to know how to communicate clearly by using white space wisely.
Make it easy to scan your pages
People will not spend 5 minutes trying to figure out what your website is about and what it has to offer. The best way to ensure you’re getting the right information out to your reader is to make the page easy to scan. Use proper H tags (similar to how this post is using h3 tags) to focus on the important items. You can also use pull quotes, block quotes and images.
Optimize website load times
Choose the right fonts and sizes
I have only recently got into typography and have realized that it is a highly important aspect of web design. Making your section titles the right size and making sure the fonts you’re using will greatly effect the experience your visitors have when viewing your websites. Generally speaking, you should use one main font for the content and then you may switch the titles of the pages to a different font.
Set your navigation up properly
If you’ve got a sign up page on your website, maybe you’ll have your main navigation in a blue color, while the sign up button is in a green color. Regardless, you’ll want to make your navigation easy to spot and easy to use.
The less a user has to think when they arrive at your site, the better their experience will be. The keep-it-simple-stupid (KISS) method works particularly well with design. In fact, a lack of complexity might benefit the site more than a beautiful layout, because the information on the site is free from distraction and easier to understand.
Pretty much everyone has mobile devices that can access the internet. If you think about how often we are glued to them (well I am), it is highly disadvantageous if your site is not mobile responsive. A responsive website will adjust to different device screen widths. Accessing a desktop site on a mobile device is clunky and can deter a user. I would consider a separate mobile version, generally for SEO reasons.